Happy 5th of May

On May 5th, 1862, Mexican forces under the command of General Ignacio Zaragoza defeat the French army at the Battle of Puebla. One hundred and forty odd years later, Cinco de Mayo, the one time Mexican regional celebration, crosses the border and becomes Drinko de Mayo, as various beer companies compete for sponsorships of festivals, rock concerts, and the marketing of chugging games. In the last couple of years alcohol sales on Cinco de Mayo have eclipsed those of that other great American ethnic holiday, St. Patrick’s Day. Enjoy.